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The European Union General Court on Wednesday ruled against Adidas’ claim that its famous three stripes, applied in any direction, deserve trademark protection.

The ruling dealt a blow to a sports apparel giant that famously polices other companies and designers for any possible infringement on its logo.

The high court judgment upheld a 2016 decision from the European Union Intellectual Property Office, which dismissed Adidas’ 2014 trademark application after determining the logo was “devoid of any distinctive character.”

“The mark is not a pattern mark composed of a series of regularly repetitive elements, but an ordinary figurative mark,” the court said in a statement.